Intelligent Video
Analytics (iVA)
Inwave's iVA solution transforms images into strategic data, enabling effective management and a broad understanding of consumer behavior in stores. Bring online retail analytics metrics to physical retail, with a focus on improving the shopping experience and results.
Bring e-commerce metrics to physical stores
What if we could apply the e-commerce management model in physical retail? With Inwave's iVA solution, the consumer's journey can be observed within the store in the same way that browsing can be tracked on a website. iVA allows you to observe consumer behavior by analyzing which part of the physical store they stay in the longest, which products capture their attention the most and what they do in each section of the store. These metrics can be used to improve the customer journey, providing insights to optimize the shopping experience in the physical environment.
Reports and insights through online dashboards
Access data in the form of intuitive graphs and detailed reports using various metrics, such as: length of stay, combination of count vs. time, heat maps (temporal and spatial), customer tracking and agglomeration (proximity).
Based on behavioral analysis, define adjustments to the store layout to improve the customer experience, optimizing product placement and circulation in the environment.
Track the number of visitors in each period and evaluate the effectiveness of initiatives and advertising campaigns, allowing you to calculate the conversion rate when relating to sales data.
Use heat maps to identify the busiest areas and those people spend the most time in, allowing you to optimize the disposition of products and optimize exposure strategically.
Follow the path of customers in the store, identifying, for example, points of interest, product interactions, most frequented areas or average time spent in each section.
Access statistical data to identify demographic characteristics, such as age and gender related to patterns of behavior by store, time, day of the month, and others.
Manage queues and improve customer experience
iVA makes it possible to use people counting data to manage queues by configuring parameters and alerts for team action, reducing waiting time and improving the shopping experience.
Adjust the team’s work schedule and optimize operating costs
Analyze the patterns of movement in the store to optimize employee allocation, ensuring adequate staffing at times of greatest demand and reducing costs during quieter periods.
Discover the benefits of iVA for your business
Talk to our experts and learn how to bring the benefits of data-driven management to your retail operation.
Any questions?
Learn more about Inwave's EAS solutions and technologies in our full FAQ
Discover Inwave's solutions
Our portfolio of solutions is constantly updating and expanding, but our most important deliveries are solutions to reduce losses, improve the shopping experience and provide information for retail management.
EASi | Intelligent anti-theft systems
New generation of EAS anti-theft systems that facilitates remote management of equipment and integration with other technologies. Developed by Inwave, intelligent EAS allows you to check the operating status of EAS devices at each store in the network, with data from each piece of equipment installed, providing greater productivity and control.
Inwave Darwin Platform
Platform for monitoring and managing retail processes, the Inwave Darwin solution has a number of adaptable and evolutionary applications for greater retail efficiency. Reduce operating costs at the checkout, ensure processes are conducted in different areas of the store, control access to your stand-alone stores, audit all your weighing operations and more!
Intelligent Video Analytics (iVA)
A technology that turns images into strategic data and insights. With Inwave's iVA solution, it's now possible to better understand what drives engagement at the point of sale, analyze consumer behavior in physical retail stores, and apply metrics that better align to online retail strategies, such as customer flow, most visited areas and others.
Raildome Rail Camera
Inwave's rail camera, Raildome revolutionizes the way large spaces are monitored with added security and agility, allowing the operation on a single screen. Discreet and silent, the camera moves along an unlimited length rail that is covered by a mirrored tube, going virtually unnoticed by customers and malicious visitors.
EASiGuard: EAS + CCTV
Intelligent EAS integrated with the store's CCTV camera system, EASiGuard makes it easy to monitor and manage the EAS anti-theft system, linking a video clip to each antenna alarm event. EASiGuard makes it possible to conduct audits, assess and improve processes, analyze team performance in case of events, improve management and increase the results.
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